Why Google AdWords Dominates Pay Per Click Advertising And Microsoft Doesn’t

Article Marketing Is Dead - Drive More Traffic To Your Site

Today’s post is a bit more of a personal rant than Internet business information. So, please feel free to skip it if you aren’t interested, you won’t really miss much.

One of the marketing methods I use to promote websites is pay per click advertising. Google dominates this market, with something around 60-70% market share. This has always somewhat puzzled me, since I often find I have better ROI (Return on Investment) from other pay per click programs.

However, today I think I fully understand why Google is the 800 lbs gorilla of pay per click. This morning, I was updating some ads in my Microsoft Adcenter account. What would have taken me about 5 minutes to do in Google ended up taking me almost an hour to do in Microsoft. This was mainly due to their incredibly slow and awkward interface, which is far less user friendly than its rival at Google.

Now it is no secret that Microsoft has invested billions trying to catch up to Google in the pay per click advertising arena. Nevertheless, I think they have a very long way to go. The only reason I continually put up up with it, is because I know that for most of my listings, Microsoft is extremely profitable. On the other hand, if I was just starting out with pay per click advertising I don’t think I would bother. It just takes too long!

Microsoft, please make your Adcenter easier and faster to use. I can’t keep wasting hours updating my ads.

On a completely unrelated note I came across a great site called Internet Marketing Sucks. It is a great satire of the hype surrounding Internet marketing products. I hope you enjoy.

Next time we’ll return to our regular format.